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How to respond to negative Google reviews (with examples)

What to do when you get a bad review: how to respond, what never to say and how to turn criticism into an opportunity.

Updated

Do not reply in anger

Read the review, take a breath and reply when calm. An angry reply stays public for every future customer.

A structure that works

Thank them, apologise for the experience, briefly explain what you will do and offer to talk privately.

What never to do

Do not argue, share personal data or accuse. If a review is fake or breaks the rules, you can report it from your Google Business Profile.

Reply quickly

The sooner you respond, the better. Negative-review alerts let you react within minutes.

The best defence: many good reviews

A bad review hurts most when you have few. Steady reviews from happy customers make occasional criticism barely move your rating.

Want to put this into practice today?

These tools make it effortless:

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